The Reiss Motivation Profile® provides strategic clarity about motivational structure, goal preferences and motivation-aligned decision making in leadership, collaboration and personal development.
A scientifically developed assessment based on 16 core motives — a precise lever for leadership effectiveness, team coaching, role fit and sustainable performance.
- Which goal preferences and contextual conditions drive commitment and performance? The RMP makes motivational structure visible and usable for leadership and collaboration.
- How can responsibility, delegation and incentive systems be designed in alignment with motivational structure? Leadership levers can be calibrated more precisely and effectively.
- Why do tensions arise in teams, partnerships or shared leadership models — and how can differences become productive? Motivational differences become understandable and manageable.
- Which development and decision levers truly work — instead of relying on generic motivational assumptions? Clarity about robust role and goal decisions.
What is your concrete benefit?
The Reiss Motivation Profile® creates clarity where motivation is often merely assumed. It reveals which goal conditions, work styles and responsibility spaces are sustainable — professionally and personally.
- Identify motivational drivers in a differentiated way
- Align delegation with motivational structure
- Assess role fit more precisely
- Classify root causes of conflict faster
- Adjust leadership style more effectively
- Assign team roles more accurately
- Understand decision preferences
- Reduce friction losses in teams
- Strengthen employee retention • Stabilize co-leadership structures
Outcome: Evidence-based decisions instead of motivational assumptions.
The Reiss Motivation Profile® is a scientifically developed and psychometrically validated motivational assessment. It measures the individual expression of 16 life motives — stable goal and value preferences that drive decisions and behavior.
The Reiss Motivation Profile®
- Measures motives and value preferences instead of personality types
- Shows what truly drives people — not just how they appear
- Identifies performance conditions and motivational risks
- Explains differences in responsibility, competition, status and autonomy
- Provides concrete leadership and delegation levers
- Is based on 128 standardized questions
- Uses norm-based, psychometrically validated scoring
Scientific Foundation
Results are interpreted against international normative samples, allowing differentiated evaluation.
- Objectivity of administration and scoring
- Reliability (measurement consistency)
- Validity (measurement accuracy)
Results are interpreted against international normative samples, allowing differentiated evaluation. Motivational structure is relatively stable. What can change is the conscious handling of motives — through leadership behavior, communication strategy, role design and work architecture. The RMP is not a type test, color model, competency assessment or selection tool — it is a leadership and development instrument.en.
The Reiss Motivation Profile® is particularly valuable for:
- Executives with high decision and delegation pressure
- Leaders assuming new or expanded responsibility
- Leadership teams requiring alignment
- Co-leadership or tandem leadership constellations
- HR and talent management professionals
- Succession and critical role clarification processes
- Project and program leaders
- Sales and commercial leadership roles
Strategic Setup (15–30 minutes)
Clarification of context, role and leadership challenges.
Online Assessment (60–90 minutes)
128 standardized questions.
Executive Debrief (120 minutes)
Motivational priorities, leadership implications, delegation architecture, decision logic, tension fields and role fit.
Transfer (optional, recommended)
Integration into real leadership and team context.
Option A – Executive Baseline (Stand-Alone)
Strategic motivational analysis for leaders seeking clarity without entering a longer coaching journey.
Option B – Integrated into Leadership Coaching
The RMP serves as a diagnostic framework within ongoing coaching.
Option C – Team Coaching & Motivational Overlay
Systemic overlay of multiple RMP profiles to align team architecture.
Option D – HR, Role Clarification & Conflict Resolution
Clarifies role fit and recurring tensions based on motivational structure.
Option E – Co-Leadership & Shared Leadership Models
Aligns motivational and decision logics in shared leadership settings.
Option F – Combined Diagnostics: RMP + BeingProfile®
Integrates motivational structure (RMP) with personality structure and impact style (BeingProfile®).
Trait-based models describe measurable characteristics. Style and type models structure behavioral preferences.
The Reiss Motivation Profile® examines underlying motivational drivers and goal preferences — clarifying under which conditions individuals are sustainably effective and aligned.
For leadership decisions, role staffing, team design and conflict clarification, this motivational layer adds critical decision-relevant insight.
Is the RMP scientifically recognized?
Yes. It is scientifically developed and psychometrically validated.
Is it confidential?
Yes — like any professional coaching process.
Is it suitable for teams?
Yes — particularly powerful in team overlay analysis.
Can motivational structure change?
It is relatively stable; what changes is the conscious handling of motives.
Reiss Motivation Profile®
Focus: Motivational structure · Goal preferences · Decision and role fit
BeingProfile®
Focus: Personality structure · Impact style · Patterns
In practice:
RMP = Motivation-aligned leadership and role architecture
BeingProfile® = Reflection of personality structure and impact